Speakers
An impressive line-up of speakers and topics await the money-smart women who atten
d! Register today.

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Keynote
Dr. Jeanne M. Hogarth, Federal Reserve Board of Governors

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Presents
"How Do the Fed's New Regulations
Impact Investors?"


Jeanne Hogarth is the manager for the Consumer Education and Research Section of the Division of Consumer and Community Affairs at the Federal Reserve Board.

Prior to joining the Board in 1995, her previous experience includes 7 years of high school teaching in Ohio, a year on the Extension faculty at the University of Illinois, and 13 years on the consumer economics faculty at Cornell University. During her tenure at Cornell, she was responsible for community education programs related to family financial management and consumer economics through Cornell Cooperative Extension.

At the Federal Reserve Board, she is responsible for research and outreach initiatives related to consumer financial services. Her recent projects include initiatives on consumers’ use of banking services, consumer protection strategies, the effictiveness of financial education efforts, and consumer testing for comprehension and usability of disclosure notices. Jeanne is responsible for the Board’s consumer information materials on financial services, both on the web and in print. She is the author of numerous scholarly research articles as well as consumer education resources on financial management. Both her research and her consumer education programs have received awards for their excellence.

Jeanne received a BS in education from Bowling Green State University and an MS and PhD in family and consumer economics from The Ohio State University.



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Breakout Sessions

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Phyllis Zalenski
Iowa State University Extension
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Presents:
Money-Saving Tips to Find Investing Cash

Phyllis Zalenski is a family resource management specialist for Iowa State University Extension. She provides financial management and consumer education for a 10-county area in eastern Iowa. Her undergraduate degree is in family and consumer sciences with a minor in business, and her graduate degrees are in family resource management.

Phyllis has co-authored Extension publications and coordinated county, area and state projects, including a volunteer financial counselor program, homebuyer education ICN project, and local Horizons "Community Leadership Programs to Reduce Poverty."

She serves as the Cedar Rapids/Iowa City coordinator for Money Smart Week.



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Deb Gertsen, Cedar Rapids Bank & Trust
Madeline Windauer, RSM McGladrey

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Present:
Annuities or ETFs? Demystifying Trendy Investments


Deborah Lindberg Gertsen is senior vice president, Trust and Investments, for Cedar Rapids Bank and Trust Company. She has more than 30 years of financial experience in the investment and trust fields. A graduate of Coe College, Deb is a Certified Public Account, a licensed insurance agent, and her investment licenses include Series 7, 9, 10, 24, 63 and 66.

Deb is active in professional organizations, including the Iowa Society of Certified Public Accountants (ISCPA), Hawkeye Chapter of ISCPA, and the Cedar Rapids Area Estate Planning Council. She is also a trustee for Horizons, A Family Service Alliance as well as chair for The Meth-Wich Community, a member of the Cedar Rapids Downtown Rotary, and member of the Coe College Student Investment Advisory Board.


Madeline Windauer is director of tax for the RSM McGladrey office in Iowa City. She has significant experience with tax planning and tax projections, with an emphasis on retirement and benefit plans, She manages the tax return preparation process for a significant number of plans in McGladrey's Central Plains economic unit. Before her current position, Madeline was a financial consultant focusing on financial projection and business valuation for McGladrey clients.

Prior to joining the McGladrey firm, Madeline held positions in the education, manufacturing and service sectors, and in management information systems, financial analysis, budgeting and forecasting. She is a member of the American Institute of Certified Public Accountants as well as the Iowa Society of Certified Public Accountants, where she has severed on the taxation committee and is a contributing author to ISCPAs
Tickmarks publication. Madeline is on the Board of Directors for Mercy Hospital of Iowa City Foundation, Iowa City Area Development Group, and the Preucil School of Music.


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Craig Goettsch
Securities Department, State of Iowa Insurance Division


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Presents:
Secrets to Find Great Advisors and Avoid Bad Guys


Craig Goettsch is Director of Investor Education and Consumer Outreach/Securities Counsel for the Iowa Insurance Division. He began his work for the Securities Division in 1975 as a securities examiner.

A native of Davenport, Goettsch received his law degree, with distinction, from the University of Iowa Law School and is a member of the Polk County and Iowa Bar Associations. Goettsch has served as President of the North American Securities Administrators Association (NASAA), has served on several committees, served on the Board of Directors, and currently chairs NASAA's Uniform Securities Act Project Group and Corporate governance Project Group.

He has served on several task forces of state securities regulators to negotiate multi-state settlements, as an adjunct professor teaching securities law at both Drake and Iowa law schools, and as secretary for the Iowa JumpStart Coalition for Personal Financial Literacy. Goettsch is a founder and trustee of the Investor Protection Trust, a public charity dedicated to investor education.


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Adam Carroll
Four Legacies Mortgage

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Presents:
Real-Life Monopoly: The Keys to Real Estate Success

Adam is founder of Four Legacies Mortgage, the first socially responsible, education-based mortgage company in Iowa. Four Legacies Mortgage was created to educate consumers on personal finance and help them understand that financial freedom is the first and most lasting legacy you can leave for your family.

Adam is also founder of National Financial Educators, a financial literacy seminar company in West Des Moines. Their proprietary program and book of the same name, Winning The Money Game, has been seen by over 150,000 students throughout the country. In four years, Adam and his team of speakers have helped students create a stronger financial future for themselves while still in school. Adam is co-author of Winning The Money Game, a member of the National Speakers Association, member of American Mensa, and also shares his thoughts through his blog at adamspeaks.com.

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Molly Friedman
The Financial Specialists

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Presents:
Investor Habitudes: Get Your Financial House in Order

Molly specializes in working with women and small business. An Iowa native, she received her BA in business administration and MBA from the University of Iowa. Molly began her career at AEGON, developing her expertise in 401(k)s and retirement investments. A move to Rockwell Collins led her to be a product planning analyst, where she actively managed and analyzed an inventory of millions. Molly is also an adjunct instructor at Kirkwood Community College.

Molly, her husband and two children make their home in Cedar Rapids.


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Gretchen Hurt
BetterInvesting Volunteer Advisory Board

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Presents:
Can An Investment Club Help Me Build a Portfolio?

Gretchen Hurt is director and instructor of the BetterInvesting Volunteer Advisory Board. She is also a director for the Central Iowa Chapter of BetterInvesting. An investment club aficionado, Gretchen has started two face-to-face investment clubs with friends and is a member of an online family investment club.

Now retired from a varied career as a teacher and small business owner, Gretchen enjoys teaching and sharing with others what she has learned about investing.


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Michael Riddle
BancWest

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Presents:
Get Your IRAs Organized for 2010: Converting to Roth IRAs

Michael Riddle is vice president and regional sales manager for BancWest Investment Services.


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